PROJECT DETAILS
Evaluation of the user experience during a purchase process or a simple navigation in the online shop of Nespresso.
Project date: February 2019
TOOLS
Introduction
This case study has been designed following the principles of design thinking with the result of finding an innovative solution to improve sales of capsules in a simple and fast way. About the user interface has been studied some useful and intuitive way for improving the experience of the customers during the purchase journey.
Note: For privacy no graphical interfaces will be showed, even though elements for a user interface project have been thoughts and designed during the study. The only graphical interface available is the Voice User Interface.
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- Setup
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- Data Driven & Ideas
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- Model
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- Prototype
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- Innovation
