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Nespresso – Case Study

PROJECT DETAILS

Evaluation of the user experience during a purchase process or a simple navigation in the online shop of Nespresso.

Project date: February 2019

TOOLS

 PhotoShop Illustrator
Sketch

PROJECT DETAILS

Evaluation of the user experience during a purchase process or a simple navigation in the online shop of Nespresso.

Project date: February 2019

TOOLS

 PhotoShop Illustrator
Sketch

Introduction

This case study has been designed following the principles of design thinking with the result of finding an innovative solution to improve sales of capsules in a simple and fast way.  About the user interface has been studied some useful and intuitive way for improving the experience of the customers during the purchase journey.

Note: For privacy no graphical interfaces will be showed, even though elements for a user interface project have been thoughts and designed during the study. The only graphical interface available is the Voice User Interface.

Setup
Setup
Data Driven & Ideas
Data Driven & Ideas
Model
Model
Prototype
Prototype
Innovation
Innovation

Video

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